Strategic Land Disposal by way of an Option
Westmorland Way / Spring Lane, Sprotbrough, Doncaster, DN5
Client Overview
Bielby Associates were instructed to advise on the strategic promotion and disposal of a substantial parcel of land located on the northern fringe of Sprotbrough - one of Doncaster’s most sought-after residential areas.
The site, extending to approximately 20.06 acres (8.12 hectares), offered long-term potential for residential development, subject to allocation through the emerging Local Plan review process.
Our Instruction
Our client required strategic development and agency advice, with a focus on securing a suitable house builder or land promoter via an Option or Promotion Agreement. The brief included coordinating with planning consultants to establish a viable planning strategy that would enhance the site’s value through allocation and eventual planning consent.
Outcome
An Option Agreement was successfully agreed, securing a committed development partner to progress the site through the planning process. The collaboration between Bielby Associates and Johnson Mowat Planning has positioned the site strategically for future allocation and development in line with Doncaster’s housing growth objectives.
Our Approach
Bielby Associates worked alongside the retained planning consultants to identify and approach a targeted selection of national and regional housebuilders and strategic land promotion companies. Marketing materials were prepared to highlight the site’s strong locational characteristics, accessibility, and mid to long-term residential potential.
Following a period of consultation and due diligence, competitive proposals were received, with Bielby Associates negotiating terms for an Option Agreement with a leading housebuilder.
Real Advice, Real Solutions.
Get in touch with Bielby Associates today to discuss your property requirements in further detail.